Mobile App Marketing

Developing a fantastic app is only the first step towards success. If it is not properly marketed to its audience, all the effort put into its development can potentially go to waste. 

What is mobile app marketing all about?

Mobile app marketing is about engaging your users users at every stage of the marketing funnel:

  • Discovering the app: Generating awareness amongst the target audience
  • Conversions: Drive specific action(s) users take (Examples: App Installs, completing the onboarding process, adding to cart, in-app purchases). Using App Attribution Platforms, we are able to track and optimize for different in-app actions.
  • Retention: The best type of customer is a repeat customer. We employ tactics to maximize user retention.


  • App branding
  • App Store Optimization (ASO)
  • Measurement, data & analytics 
  • Advertising strategy and campaign management using industry-leading platforms
  • Advertising creative consultancy and development