Display & Programmatic Advertising

Whether your goal is awareness or conversions, we work with industry leading DSP’s to set up, manage and optimize your display campaigns.

What is Display Advertising?

We are talking about banner ads served on websites, apps and social media platforms. They can come in the form of static images, HTML5 animations or rich media formats. Display ads are run on an RTB basis, meaning they are bought in an automated live auction – one impression at a time. 

In Display Advertising, we are able to use 3rd Party Data to target our audience based on their interests & behavior. Additionally, we can utilize Retargeting to reach users who recently visited your website or landing page. The advantage in Retargeting is found in the fact that the user has already demonstrated a level of interest in your brand by visiting your website. Therefore, the user is in the lower-funnel territory (more likely to make a purchase).



Programmatic advertising is more than a buzzword. It is a rapidly-developing, customizable and data-driven method of buying digital media today. Despite its growing popularity, many digital markets still don’t know exactly what it is. According to outbrain, Programmatic advertising is defined as the automated buying and selling of online advertising space. But actually, it’s much more than that.

The market for digital advertising space is run by ad exchanges, who operate computerized auctions that bring together both parties of the transaction:

  • Advertisers, who want to buy ad space on the internet.
  • Publishers, the website owners with digital space to sell.

Programmatic advertising takes the entire process to a new level. It uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently and at scale, which means better ROI for advertisers and publishers alike. Moreover, many of the top websites visited by your customers prioritize programmatic platforms ahead of Google Ads. This means that programmatic campaigns get first-access to inventory on those websites.

At Dotspace, we have desks at the major Programmatic DSP’s, giving us access to more advertising inventory (think reach), greater control over performance and access to additional features not available on Google Ads.



  • Programmatic campaign planning
  • Attribution & Campaign setup
  • Campaign optimization
  • Multi-channel reporting
  • Ad / asset development
  • Consultation