Boubyan Prime Roadshow
Boubyan Prime was recently rebranded from Click to Prime. To kick off the account’s rebranding and guarantee wide coverage across the target group, a full year Road Show was put in place by Dotspace.
A booth was created and installed at The Avenues to showcase the grand prize, a Range Rover Velar, as well as visitors were able to open a new Prime account and the chance to enter a draw to win the latest Range Rover Velar.
This event will be repeated every quarter with a different twist and inventive activation ideas.